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Sony XR8 SERIES 77-inch 4K OLED TV
Sony

XR8 SERIES 77-inch 4K OLED TV (K77XR8B)

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As of October 27, 2026, the Sony XR8 SERIES 77-inch 4K OLED TV is available from 6 Canadian retailers, starting at $1,999.97 CAD, lowest at Best Buy Canada.

77"4KOLED

Price Comparison - 6 retailers

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RetailerCurrent Price
Best Buy CanadaBEST
In Stock
$1,999.97Buy at Best Buy Canada
Andres Electronic Experts
In Stock
$2,799.99Buy at Andres Electronic Experts
FM Audio Video
In Stock
$2,799.99Buy at FM Audio Video
Kawartha TV & Stereo
In Stock
$2,799.99Buy at Kawartha TV & Stereo
Signature Audio Video
In Stock
$2,799.99Buy at Signature Audio Video
Sonxplus
In Stock
$2,799.99Buy at Sonxplus

Customer Ratings

4.8181 reviewsBest Buy Canada
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Deal Score

Good Deal: price is below the 90-day average

100/100

How the deal score works

At a glance

  • Compared across 6 Canadian retailers, from $1,999.97 to $2,799.99: a $800.02 spread.
  • Available at 6 of the 141 Canadian retailers and brand stores we track.
  • At $1,999.97, this is the lowest price in the last 30 days (90-day range $1,999.97–$3,999.99, over 16 days of tracked prices).

Prices last verified October 25, 2026.

About the Sony K77XR8B

The Sony XR8 SERIES 77-inch 4K OLED TV carries model number K77XR8B and barcode (GTIN) 00027242934108. The Sony K77XR8B's display tech, OLED, is shared by 139 of the 778 TVs we list in stock with a known display tech (18%). The Sony K77XR8B's screen size, 70–79", is shared by 181 of the 889 TVs we list in stock with a known screen size (20%).

At $1,999.97, the Sony K77XR8B costs more than 609 of the 889 TVs we list with a price today (69%); the median is $1,298.00. Among the 78 Sony TVs we list with a price today, which run from $398.00 to $19,998.00, the Sony K77XR8B is the 35th highest-priced. Best Buy Canada has the lowest new price for the Sony K77XR8B at $1,999.97, $800.02 (29%) below Andres Electronic Experts at $2,799.99.

In the past 12 months we recorded 45 new prices for the Sony K77XR8B from 16 retailers, the earliest on March 13, 2026 ($2,698.00). The Sony K77XR8B's lowest recorded new price was $1,999.97 at Best Buy Canada on October 3, 2026, and its highest $3,999.99 at Sony Canada on March 15, 2026.

Compared with the products we list in stock today. How we compare

Price History (up to 6 months)

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Great price: at its 6-month low(lowest in the last 6-month: $1,999.97 on Oct 3, 2026)

Prices have trended down recently

Specifications

Size
77"
Resolution
4K
Panel Type
OLED
Model
K77XR8B
View on Sony website →

Detailed Specifications

Show

Audio

Dolby Atmos
Yes
DTS:X
Yes
Audio Passthrough
Yes

Display

Screen Size
77"
HDR
Yes
Release Year
2024

Connectivity

HDMI Ports
4
USB Ports
2
HDMI eARC
Yes
Wi-Fi Version
Wi-Fi 6

smart

Operating System
Android TV

game_feature

Variable Refresh Rate (VRR)
Yes

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