X77L Series 43-inch 4K LED TV (KD43X77L)

The Sony X77L Series 43-inch 4K LED TV carries model number KD43X77L. The Sony KD43X77L's screen size, 43–49", is shared by 67 of the 889 TVs we list in stock with a known screen size (8%). The Sony KD43X77L's display tech, LED, is shared by 234 of the 778 TVs we list in stock with a known display tech (30%).

At $649.99, the Sony KD43X77L costs less than 698 of the 889 TVs we list with a price today (79%); the median is $1,298.00. Among the 78 Sony TVs we list with a price today, which run from $398.00 to $19,998.00, the Sony KD43X77L is the 6th lowest-priced. Sony Canada is the only Canadian retailer with a new, in-stock offer for the Sony KD43X77L that we can confirm today, at $649.99.

In the past 12 months we recorded 4 new prices for the Sony KD43X77L from 2 retailers, the earliest on March 15, 2026 ($549.97). The Sony KD43X77L's lowest recorded new price was $329.97 at Best Buy Canada on October 3, 2026, and its highest $649.99 at Sony Canada on October 2, 2026.