BRAVIA 8 77-inch 4K OLED TV (K77XR80)
As of October 27, 2026, the Sony BRAVIA 8 77-inch 4K OLED TV is available from 13 Canadian retailers, starting at $3,498.00 CAD, lowest at Teletime Electronics & Appliances, Visions Electronics, Costco, and Extreme Electronics.
Price Comparison - 13 retailers
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| Retailer | Current Price | |
|---|---|---|
CostcoBEST In Stock | $3,498.00 | Buy at Costco |
Extreme ElectronicsBEST In Stock | $3,498.00 | Buy at Extreme Electronics |
Teletime Electronics & AppliancesBEST In Stock | $3,498.00 | Buy at Teletime Electronics & Appliances |
Visions ElectronicsBEST In Stock | $3,498.00 | Buy at Visions Electronics |
The Brick In Stock | $3,499.95 | Buy at The Brick |
FM Audio Video In Stock | $3,499.99 | Buy at FM Audio Video |
GG Electronics In Stock | $3,499.99 | Buy at GG Electronics |
Sonxplus In Stock | $3,499.99 | Buy at Sonxplus |
Sony Canada In Stock | $3,499.99 | Buy at Sony Canada |
Trutone Electronics In Stock | $3,499.99 | Buy at Trutone Electronics |
Stereo Plus In Stock | $3,521.09 | Buy at Stereo Plus |
Tanguay In Stock | $3,521.09 | Buy at Tanguay |
Leon's In Stock | $4,913.25 | Buy at Leon's |
Terms differ - confirm with the seller.
| Retailer | Current Price | |
|---|---|---|
Visions Electronics Open box | $3,298.00 | Buy at Visions Electronics |
Customer Ratings
Deal Score
Around average: typical price for the last 90 days
At a glance
- Compared across 13 Canadian retailers, from $3,498.00 to $4,913.25: a $1,415.25 spread.
- Available at 13 of the 141 Canadian retailers and brand stores we track.
- At $3,498.00, this is the lowest price in the last 30 days (90-day range $3,299.99–$4,913.25, over 24 days of tracked prices).
Also available for $3,298.00 from Visions Electronics in open box condition.
Prices last verified October 27, 2026.
About the Sony K77XR80
The Sony BRAVIA 8 77-inch 4K OLED TV carries model number K77XR80 and barcode (GTIN) 00027242929937. The Sony K77XR80's display tech, OLED, is shared by 139 of the 778 TVs we list in stock with a known display tech (18%). The Sony K77XR80's screen size, 70–79", is shared by 181 of the 889 TVs we list in stock with a known screen size (20%).
At $3,498.00, the Sony K77XR80 costs more than 751 of the 889 TVs we list with a price today (84%); the median is $1,298.00. Among the 78 Sony TVs we list with a price today, which run from $398.00 to $19,998.00, the Sony K77XR80 is the 15th highest-priced. Costco, Extreme Electronics, Teletime Electronics & Appliances and 1 more share the lowest new price for the Sony K77XR80, $3,498.00.
In the past 12 months we recorded 97 new prices for the Sony K77XR80 from 22 retailers, the earliest on March 13, 2026 ($3,299.99). The Sony K77XR80's lowest recorded new price was $2,998.00 at Visions Electronics on March 13, 2026, and its highest $4,913.25 at Leon's on May 4, 2026.
Compared with the products we list in stock today. How we compare
Price History (up to 6 months)
Loading price history…
Lowest in the last 6-month: $3,299.99 on Aug 29, 2026, current price is 6% above that floor
Prices have trended down recently
Specifications
- Size
- 77"
- Resolution
- 4K
- Panel Type
- OLED
- Model
- K77XR80
Detailed Specifications
ShowHide
Audio
- Speaker Power
- 56 W
- Speaker Channels
- Actuator x
- Dolby Atmos
- Yes
- DTS:X
- Yes
- Audio Passthrough
- Yes
Video
- Processor
- XR Processor
Display
- Screen Size
- 77"
- HDR
- Yes
- Width (without stand)
- 1713 mm
- Height (without stand)
- 984 mm
- Depth (without stand)
- 38 mm
- Width (with stand)
- 1713 mm
- Height (with stand)
- 1012 mm
- Depth (with stand)
- 405 mm
- Weight (without stand)
- 32.3 kg
- Release Year
- 2024
Connectivity
- HDMI Ports
- 4
- USB Ports
- 2
- Ethernet Ports
- 1
- HDMI eARC
- Yes
- Wi-Fi Version
- Wi-Fi 6
smart
- Operating System
- Android TV
game_feature
- Variable Refresh Rate (VRR)
- Yes