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Sony Bravia 5 LED 4K TV 98"
Sony

Bravia 5 LED 4K TV 98" (K98XR50)

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As of October 27, 2026, the Sony Bravia 5 LED 4K TV 98" is available from 14 Canadian retailers, starting at $6,998.00 CAD, lowest at Costco, Extreme Electronics, and Visions Electronics.

98"4KMini LED

Price Comparison - 14 retailers

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RetailerCurrent Price
CostcoBEST
In Stock
$6,998.00Buy at Costco
Extreme ElectronicsBEST
In Stock
$6,998.00Buy at Extreme Electronics
Visions ElectronicsBEST
In Stock
$6,998.00Buy at Visions Electronics
Bay Bloor Radio
Special order
$6,999.00Buy at Bay Bloor Radio
Andres Electronic Experts
In Stock
$6,999.99Buy at Andres Electronic Experts
Best Buy Canada
In Stock
$6,999.99Buy at Best Buy Canada
FM Audio Video
In Stock
$6,999.99Buy at FM Audio Video
GG Electronics
In Stock
$6,999.99Buy at GG Electronics
Kawartha TV & Stereo
In Stock
$6,999.99Buy at Kawartha TV & Stereo
Signature Audio Video
In Stock
$6,999.99Buy at Signature Audio Video
Sonxplus
In Stock
$6,999.99Buy at Sonxplus
Trutone Electronics
In Stock
$6,999.99Buy at Trutone Electronics
Stereo Plus
In Stock
$7,021.09Buy at Stereo Plus
Tanguay
In Stock
$7,021.09Buy at Tanguay

Customer Ratings

4.6220 reviewsBest Buy Canada
4.495 reviewsVisions Electronics (PowerReviews)
About ratings
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Deal Score

Prices have been lower: check the history below

21/100

How the deal score works

At a glance

  • Compared across 14 Canadian retailers, from $6,998.00 to $7,021.09: a $23.09 spread.
  • Available at 14 of the 141 Canadian retailers and brand stores we track.
  • At $6,998.00, this is near the high end of its 90-day range (90-day range $4,998.00–$7,021.09, over 27 days of tracked prices).

Prices last verified October 25, 2026.

About the Sony K98XR50

The Sony Bravia 5 LED 4K TV 98" carries model number K98XR50. The Sony K98XR50's display tech, Mini LED, is shared by 121 of the 778 TVs we list in stock with a known display tech (16%). The Sony K98XR50's screen size, 80"+, is shared by 202 of the 889 TVs we list in stock with a known screen size (23%).

At $6,998.00, the Sony K98XR50 costs more than 839 of the 889 TVs we list with a price today (94%); the median is $1,298.00. Among the 78 Sony TVs we list with a price today, which run from $398.00 to $19,998.00, the Sony K98XR50 is the 5th highest-priced. Costco, Extreme Electronics and Visions Electronics share the lowest new price for the Sony K98XR50, $6,998.00.

In the past 12 months we recorded 137 new prices for the Sony K98XR50 from 22 retailers, the earliest on March 13, 2026 ($4,998.00). The Sony K98XR50's lowest recorded new price was $4,798.00 at Visions Electronics on March 14, 2026, and its highest $7,021.09 at Tanguay on July 18, 2026.

Compared with the products we list in stock today. How we compare

Price History (up to 6 months)

Loading price history…

Lowest in the last 6-month: $4,998.00 on May 9, 2026, current price is 40% above that floor

Specifications

Size
98"
Resolution
4K
Panel Type
Mini LED
Model
K98XR50
View on Sony website →

Detailed Specifications

Show

Audio

Audio Passthrough
Yes
Dolby Atmos
Yes
DTS:X
Yes

Display

Screen Size
98"
HDR
Yes
Local Dimming
Local Dimming
Release Year
2025

Connectivity

HDMI Ports
4
USB Ports
2
Wi-Fi Version
Wi-Fi 6
HDMI eARC
Yes

smart

Operating System
Android TV

game_feature

Variable Refresh Rate (VRR)
Yes

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